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Our Story


Foto: © Brix & Maas, 2019


„Lara narrates a very personal story. I have the feeling that her work is of great importance for the current changes in the fashion world.“ 

~ Stella McCartney



After winning the prestigious „Designer for Tomorrow“-Award in 2017 under the patronage of Stella McCartney and working several years as a designer in Milan, Lara Krude launched her eponymous Slow Fashion Brand. 


The designer from Hamburg, Germany, creates collections based on bold silhouettes and traditional craftsmanship while leaving space for the body as well as the fabric itself.


To guarantee the highest quality and to protect our environment all collections are made exclusively in Europe from natural materials. 

LARA KRUDE stands for an easy elegance and abstract femininity with timeless pieces supporting women to feel like their best selves – strong, independent and always curious. 

LARA KRUDE has been featured in Vogue, Harper's Bazaar, Elle & InStyle.

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